S'étendre grâce à des pratiques éthiques et durables dans le secteur de la beauté

 

At the earliest stage of my journey, I had in mind to do things sustainably. I have desired and dreamed of having a greater impact with sustainably-sourced products, eco-friendly and recycled materials.

 

Creating a sustainable business

I deeply know that the environmental and social cost of the cosmetics industry has been so harmful over the last decades.

Creating these products was not just about creating a luxury brand among the millions of brands that already exist on Earth. This decision was for me a first act as a CEO, small business owner, to empower smaller businesses and consumers to review their choices.

 

Sourcing sustainable materials

I’ve always had in mind that sourcing sustainable materials was a backbone of my venture. We care about creating amazing products; we’ve also cared about the environment, the impact of our message on our clients.

It’s been a work in progress to be honest; sourcing products that are fairtrade or from a sustainable manufacturer isn’t the easiest way to kickstart a line.

Honestly, I had so much faith and spirit, but the reality was somehow a little more complex: to find aligned manufacturers, artisans, and consultants and make sure that their practices matched my expectations - being ethical, fair - I do know that I have very high standards.

We’ve been seeking more networks with more transparency and commitment in their practices. Thus, we are looking at collaborating with smaller artisans and producers. For now, it’s just baby steps, despite the fact that Djebess is 3 years old, but every step counts in this billion-dollar industry that has so much impact and power in our lives and perspectives.

The Challenges of a sustainable company

I’ve been a solopreneur for a time, but I chose to surround myself with collaborators who support my values, my identity because they too are a piece of my identity. Building a sustainable and ethical company is so challenging these days, especially when we seek more impact than just selling a luxury product. From my experience, all the details matter, from my product sourcing to the influencers and collaborators we are working with.

The collateral is positive for the brand and for the world; we’ll keep innovating to better source all our lines.

 

Building an ethical business isn’t the coziest and easiest way to grow; however, it’s beyond that. It’s building a legacy brand that will change the codes and revise the cosmetic industry.